Comprehensive Guide for Real Estate Agents: Using MLS and Title Data to Identify Motivated Sellers
The agents who consistently have listings are those who find motivated sellers before they call another agent. This guide combines traditional data sources with AI analysis to build a systematic motivated seller identification system.
What This Covers
We cover data sources (MLS expired and withdrawn listings, title data for equity and ownership duration, tax records, divorce and probate filings), how to use AI to analyze and score these leads by motivation level, building an outreach sequence, and converting data leads into listing appointments.
Why It Matters for Santa Clarita
Santa Clarita's real estate market rewards agents who are proactive. Waiting for referrals and sign calls is a strategy that works in hot markets but fails in competitive or shifting conditions. AI-powered data mining creates a consistent pipeline regardless of market conditions.
Your Next Step
Book a motivated seller strategy session to build your own data-driven prospecting system using the sources and AI tools that work best for the Santa Clarita market.