SRAR - Artificial Intelligence Class for Santa Clarita Realtors at the Board of Realtors
The Future of Real Estate Is Here: A.I. Training for Realtors – October 10, 2025
Introduction
On October 10, 2025, the Southland Regional Association of Realtors will host a special networking meeting that could very well mark a turning point in the way Santa Clarita agents think about their business. For decades, real estate has evolved slowly—MLS books became online systems, yard signs added QR codes, and smartphones allowed agents to work from the field. But in 2025, something far more disruptive is reshaping the entire profession: artificial intelligence.
This is not hype. This is not “coming someday.” Artificial intelligence is already here, quietly influencing your buyers, your sellers, your leads, and even your contracts. And the truth is, most real estate agents are being left behind.
That is why this upcoming training—AI & Real Estate: What Every Agent Needs to Know—is more than a meeting. It’s a wake-up call. It’s a roadmap. And it’s your opportunity to see what others either don’t know, don’t want to teach you, or are actively keeping hidden behind paywalls and “coaching programs.”
I’m Connor MacIvor, also known as Connor with Honor. I spent 17 years as a full-time LAPD officer, another three years as a reserve, and more than two decades in Santa Clarita real estate. I have built my career on being honest, direct, and ahead of the curve. I’ve embraced AI not as a gimmick, but as a daily tool—integrating it into lead capture, client communication, property marketing, and business operations.
This blog post is a preview of what I’ll be teaching on October 10. It is also a resource for agents who want to begin their journey now.
Why Realtors Need to Understand AI Right Now
For most agents, technology is something you adopt reluctantly. You learned email because you had to. You learned Zoom during the pandemic because you had no choice. But AI is different. AI is not just another app or platform—it’s a new way of thinking, a force multiplier that is transforming:
Lead Generation: Predicting who is likely to buy or sell before they even reach out.
Client Communication: 24/7 chat and voice assistants that never miss a call, text, or DM.
Property Marketing: Instant listing descriptions, video scripts, neighborhood blogs, and social media campaigns.
Transaction Management: Automated follow-ups, contract reminders, and error detection.
Reputation & Reviews: Monitoring, managing, and even improving how the public perceives you.
If you’re ignoring AI, you’re essentially choosing to compete blindfolded against agents who aren’t.
The Three Myths About AI in Real Estate
Before we dig deeper, let’s shatter a few myths:
1. “AI is too complicated for me.”
No. AI has never been more accessible. If you can type a sentence into Google, you can use AI. The real skill is knowing what to ask and how to direct the tools. That’s what I’ll teach you.
2. “AI will replace real estate agents.”
Not true. AI will replace agents who don’t use AI. Clients still crave human trust, experience, and negotiation. But they expect agents to be fast, informed, and available. AI enhances your human advantage—it doesn’t erase it.
3. “My brokerage/CRM already does AI for me.”
Maybe. But ask yourself: are they using AI to make you more valuable, or to make themselves more money? Most broker-provided “AI tools” are glorified drip campaigns. You need to own your own AI strategy, not outsource it.
What You’ll Learn in the October 10 Training
Here’s what I’ll cover during my 30–40 minute session—and what I want you to take away:
1. AI for Lead Generation
How predictive analytics can identify likely buyers and sellers in your farm.
Why Zillow and Redfin know more about your future clients than you do—and how to close that gap.
Tools you can start using today to spot opportunities before they hit the MLS.
2. AI for Marketing
Writing irresistible listing descriptions in seconds (without sounding like a robot).
Generating neighborhood-specific blog posts that boost SEO and position you as the local expert.
Creating video scripts, thumbnails, and captions instantly, so you dominate on YouTube, Instagram, and TikTok.
3. AI for Client Engagement
Setting up an AI voice assistant that never sleeps, never gets sick, and never forgets a follow-up.
Automating text and email responses so clients feel heard—even at 2:00 a.m.
Using chatbots to pre-qualify leads and schedule appointments directly to your calendar.
4. AI for Transaction Management
Auto-detecting errors and compliance issues before they blow up your deal.
Creating smart reminders for inspections, contingencies, and deadlines.
Saving hours per week by letting AI handle repetitive paperwork tasks.
5. AI for Reputation & Trust
How to monitor your online reviews in real time.
How to generate more 5-star reviews without begging.
How AI can flag negative sentiment before it becomes a public problem.
Why This Training Will Shock You
Most real estate events are either thinly veiled sales pitches or motivational fluff. This one will be different. I will not sugarcoat. I will not hold back. I will not pretend that “just keep knocking on doors” is a survival strategy for 2025.
Instead, I will show you the exact tools, prompts, and workflows that I use every day inside SantaClaritaArtificialIntelligence.com. I will demonstrate what AI can do right now, in real-world terms, for real-world agents. And I’ll expose the hidden truth: that while most of the industry is asleep, the top 5% of agents are already using AI to widen the gap.
You’ll leave this training not just inspired, but equipped.
A Real Estate Agent’s New Reality: Competing Against AI
Picture this:
A homeowner in Saugus is thinking about selling. Before they call anyone, they type into an AI assistant: “What’s my home worth?” Within 60 seconds, the AI delivers a professional CMA, highlights comparable properties, and even suggests improvements to increase value.
If that homeowner calls you the next day, will you be ready to add value beyond what the AI already provided?
Or picture this:
A first-time buyer messages three different agents at 10:30 p.m. Two of them respond the next morning. The third has an AI voice assistant that picks up immediately, answers questions about down payments, and schedules a Zoom consultation. Which agent do you think earns the client’s trust?
These aren’t hypotheticals. They’re happening now.
What Makes Connor with Honor Different
I’m not here as a Silicon Valley outsider trying to “disrupt” real estate. I’m not here as a coach selling a $1,997 course. I’m here as one of you.
I’ve walked the neighborhoods. I’ve hosted the open houses. I’ve battled for appraisals and fought for my clients in negotiations. My background as an LAPD officer taught me discipline, strategy, and how to cut through the noise. My career as a Realtor taught me how competitive, emotional, and human this business is.
That combination—street smarts and early adoption of AI—is why I’m trusted to lead SantaClaritaArtificialIntelligence.com. My mission is simple: to keep Santa Clarita professionals from being blindsided by the AI wave.
SantaClaritaArtificialIntelligence.com – Your Ongoing Resource
Even if you can’t attend on October 10 (but you absolutely should), you can still access ongoing resources at SantaClaritaArtificialIntelligence.com. Here you’ll find:
AI Case Studies: Real-world examples of agents using AI to double their business.
How-To Guides: Step-by-step instructions on setting up chatbots, AI voice assistants, and more.
Community Forums: A place to connect with other forward-thinking agents.
AI News & Trends: Updates on the tools and laws shaping your future.
Think of the October 10 training as the launch pad—and the website as your mission control.
Call to Action
If you’re an agent who has ever said:
“I don’t have enough time.”
“I can’t keep up with all the tech.”
“Leads are too expensive.”
“I’m worried about being replaced.”
Then this training is for you.
Join me at the Southland Regional Association of Realtors on October 10, 2025. Come early for networking at 8:30 a.m., stay for the training at 9:00 a.m., and leave with the knowledge and strategies that will set you apart in 2025 and beyond.
And don’t just come for yourself—bring a colleague, a team member, or even a skeptical broker. Because the truth is, the AI revolution doesn’t care whether you’re ready or not. But after this training, you will be.
Closing Thoughts
In my years on the police force, I learned that preparation saves lives. In real estate, preparation saves careers. Artificial intelligence is not a fad. It’s not a tool you can ignore until retirement. It is the new reality of our industry.
On October 10, you will see exactly why. You will see the future, and you will learn how to own it—before it owns you.
See you at the meeting.
Connor MacIvor
Connor with Honor
SantaClaritaArtificialIntelligence.com
