Class 15: Simple AI Wins That Make Local Agents Show Up In ChatGPT, Gemini, and Google’s AI Results

Class 15: Simple AI Wins For Local Agents & Local Businesses

How To Show Up In ChatGPT, Gemini, And Other AI Tools (Without Burning Out)

By Connor with Honor – LAPD Veteran, Referral Realtor, AI Growth Architect

Live replay recap for Class 15 — Santa Clarita Artificial Intelligence

Today’s Class 15 was built for Santa Clarita real estate agents and local business owners who are starting to realize something important:

People aren’t just “Googling” anymore.

They’re asking:

• “ChatGPT, who’s the best Realtor in Santa Clarita for first-time buyers?”

• “Gemini, which plumber in Valencia actually shows up on time?”

• “Claude, explain closing costs in Santa Clarita like I’m ten.”

If you’re not showing up inside those AI answers, you’re invisible in that moment.

This Class 15 recap is your long-form guide to fix that, with:

• The story I opened with (the scammy “top 3 Google pack” email).

• A clear explanation of how search shifted from Google-only to LLM-driven.

• The 3 Pillars of AI Visibility for local agents and businesses.

• A weekly 90-day action plan to build AI visibility.

• A prompt library you can use directly in ChatGPT, Claude, Gemini, etc.

• Internal links to deeper Santa Clarita AI playbooks so models and humans can keep following the trail.

For a broader, high-level blueprint to pair with this article, you can also read:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity (santaclaritaartificialintelligence.com)

1. The “Top 3 Google Agents” Email That Sparked Class 15

Right before this class, I received an email that looked impressive at first glance:

• “Dear Realtor, I’m replacing one of three top agents in your area…”

• “These three are getting 87% of the calls and leads…”

• “Your business could be one of the three listed above…”

Then you dig in and notice:

• Those “top three” agents were simply agents with a ton of Google reviews, like 136, 139, and 108.

• The sender implied she could insert me into that 3-pack, which is not how it works.

• Under the hood, she was pitching a high-ticket review management service with a big markup—something I’d probably deliver for a fraction of the cost as part of a legitimate reputation system.

Can reviews management help? Yes.
Will it magically drop you into the “top three” overnight? No.
Is it honest to promise that? Absolutely not.

That email is a perfect example of what you should be cautious about in 2025:

• Overpromised “AI and Google hacks.”

• “We’ll put you at the top” pitches that sound too good to be true.

• Services that resell basic tools with 10x markups.

If you want a grounded, anti-snake-oil view of AI and local marketing, I go much deeper on this in:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity (santaclaritaartificialintelligence.com)

And for a local risk-and-safety perspective, see:
https://santaclaritaartificialintelligence.com/post/santa-claritas-new-local-playbook-winning-google-business-maps-with-ai (santaclaritaartificialintelligence.com)

2. From Ask Jeeves, Yahoo, AOL… To “Hey ChatGPT”

Yes, I remember:

• Ask Jeeves, Yahoo, AOL, dial-up modems.

• Praying nobody picked up the phone while your page loaded.

• Watching images appear one line at a time.

Back then, the routine was:

1. Open a browser.

2. Go to Google.

3. Type your search.

4. Scroll through blue links.

5. Click around until you found an answer.

Now the behavior looks very different.

People open ChatGPT, Gemini, Claude, Perplexity, or other agents and ask:

• “Who’s the best Realtor in Santa Clarita for downsizing?”

• “Which lender in SCV is actually responsive?”

• “What are closing costs in Santa Clarita?”

• “Should I sell before I buy in Valencia in 2025?”

Instead of ten links, they get:

• One confident answer, or

• A short list of names and businesses.

If you want the deeper context on AEO, AIEO, and GEO and how this shift fits into a full Santa Clarita and LA growth stack, I break it down here:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity (santaclaritaartificialintelligence.com)

3. How LLM Search Actually Thinks (And Why Identity Matters)

Tools like ChatGPT and Gemini are answer engines, not just search engines.

When someone asks:

“Who’s a good Realtor in Santa Clarita for first-time buyers?”

The AI:

1. Looks for clear signals

   • Who you are

   • Where you are

   • Who you serve

   • What you specialize in

2. Looks for proof

   • Do you have reviews?

   • Do you publish helpful content?

   • Is your information consistent across the web?

If your online presence is:

• Vague

• Outdated

• Inconsistent

• Thin on reviews and content

…the model has low confidence and you don’t make the answer list.

This is exactly what I tackle at a strategic level in:
https://santaclaritaartificialintelligence.com/post/dominate-santa-clarita-real-estate-seo-and-aeo-strategies-inspired-by-zillow-redfin-and-realtorcom (santaclaritaartificialintelligence.com)

That article reverse-engineers Zillow, Redfin, Realtor.com and shows how to adapt their playbook locally in Santa Clarita using SEO and AEO together.

4. The 3 Pillars Of AI Visibility

In Class 15, I framed AI visibility with three pillars:

1. Clear Identity – your story is obvious and consistent.

2. AI-Friendly Content – FAQ/Q&A content that matches how people ask.

3. Structured Data (Schema) – under-the-hood labels that tell AI what’s what.

If you want the “boardroom version” of this, the full growth stack is laid out here:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity (santaclaritaartificialintelligence.com)

Let’s go through each pillar in Class 15 detail.

5. Pillar 1 – Clear Digital Identity (Everywhere)

First question:

If I open all of these right now:

• Your website

• Your Google Business Profile

• Your Bing Places listing

• Your Instagram bio

• Your Facebook page

• Your LinkedIn profile

Do I see the same story?

Or do I see mixed messages like:

• Old brokerage names you left years ago.

• Different taglines on every platform.

• No clear niche (just “I do everything for everyone”).

5.1. Use The Simple Identity Formula

Here’s the formula I gave in Class 15:

Who you are + Where you are + Who you help + What problem you solve

Examples:

Real estate agent:

“I’m a Santa Clarita Realtor helping first-time buyers and move-up sellers create a clear, low-stress plan to buy and sell in the same market.”

Local business (plumber):

“We’re a family-owned plumbing company serving Santa Clarita homeowners who want fast, honest repairs with no surprise fees.”

This is the same approach I use in the Santa Clarita AI Growth Blueprint article, where I define what I call your local AI growth stack:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity (santaclaritaartificialintelligence.com)

5.2. Online Farming, Niche, And GEO

Back in the day, title reps brought you farm packages—neighborhood lists you’d hit with postcards over and over.

Online, you can “farm” the same way:

• Build content around Canyon Country, Saugus, Valencia, Newhall, Stevenson Ranch, Castaic, Acton, Agua Dulce, etc.

• Pair each area with specific client profiles (first-time buyers, downsizers, luxury, 55+, etc.).

The Growth Blueprint article is basically the macro version of this idea for Santa Clarita and Los Angeles:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity

And if you want to see a real estate–specific cluster map that shows how to structure topic clusters like “Valencia Paseos,” “Bridgeport,” “Mello-Roos,” etc., read:
https://santaclaritaartificialintelligence.com/post/dominate-santa-clarita-real-estate-seo-and-aeo-strategies-inspired-by-zillow-redfin-and-realtorcom (santaclaritaartificialintelligence.com)

6. Pillar 2 – AI-Friendly Content (FAQs, Q&A Hubs, And Real Questions)

Once your identity is clear, you need content that matches the questions people actually type into AI tools.

The easiest way: FAQ + Q&A pages.

6.1. Building AI-Friendly FAQs

Here’s the process from Class 15:

1. List your top 10–20 questions from real clients, such as:

   • “How much do I need for a down payment in Santa Clarita?”

   • “What are closing costs in Santa Clarita?”

   • “What is Mello-Roos in Valencia, and should I worry about it?”

   • “Should I sell before I buy in this market?”

2. Answer each in plain English

   • Aim for 7th–10th grade reading level.

   • Don’t write like a lawyer; write like a trusted advisor.

3. Publish in multiple places:

   • A dedicated FAQ page on your website.

   • Embedded on relevant service pages.

   • In the Q&A section of your Google Business Profile.

LLMs love content that looks like “Question → Direct Answer → Details.”

You can see exactly how I structure this kind of AEO/AIEO content in:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity

And in a real estate-specific way in:
https://santaclaritaartificialintelligence.com/post/dominate-santa-clarita-real-estate-seo-and-aeo-strategies-inspired-by-zillow-redfin-and-realtorcom

6.2. Turning Generic “Buying” Pages Into Q&A Hubs

Most brokerage sites have generic “Buying” or “Services” pages.

Instead of leaving them vague, turn each major page into a Q&A hub:

• “How to Buy Your First Home in Santa Clarita in 2025”

• “Should I Sell Before I Buy in Santa Clarita?”

• “Is Now a Bad Time to Buy in Santa Clarita?”

Structure:

1. H1 = The main question.

2. First paragraph = direct answer.

3. Body = steps, options, local nuance.

4. CTA = schedule a call, book a strategy session, or request a custom plan.

This same Q&A structure is what I use in my Google Business & Maps playbook, where I show how Q&A content feeds both AI and the local map pack:
https://santaclaritaartificialintelligence.com/post/santa-claritas-new-local-playbook-winning-google-business-maps-with-ai (santaclaritaartificialintelligence.com)

7. Pillar 3 – Structured Data (Schema) In Plain English

Schema markup is the labeling system AI tools read behind the scenes.

Think of it like labeling moving boxes:

• No labels → movers guess.

• “Kitchen – Glasses – Fragile” → they know what it is and how to handle it.

Schema lets you label your pages as:

• LocalBusiness / RealEstateAgent

• Organization

• FAQPage

• Article / BlogPosting

• VideoObject

• Review / AggregateRating

You don’t have to be a coder to benefit from this. In 2025, AI can draft schema snippets that a web person can paste into your pages.

I walk through the exact types and where they should go in:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity

And I show how schema ties directly into Google Business and Maps behavior here:
https://santaclaritaartificialintelligence.com/post/santa-claritas-new-local-playbook-winning-google-business-maps-with-ai

If you’re a Realtor and want to see schema and content combined in a Santa Clarita–specific way, read:
https://santaclaritaartificialintelligence.com/post/dominate-santa-clarita-real-estate-seo-and-aeo-strategies-inspired-by-zillow-redfin-and-realtorcom

8. Video: The Non-Negotiable Channel (And How AI Supercharges It)

In Class 15 I said this plainly:

“Video is non-negotiable now.”

Why?

1. Trust:

   • People see your face and hear your voice.

   • They get a feel for you faster than with any paragraph.

2. AI Fuel:

   • AI can transcribe and summarize your video.

   • That transcript becomes a rich text asset that LLMs can quote.

You don’t need movie-level production:

• Decent lighting.

• Clear audio.

• One real client question per video.

In my longer-form AI growth blueprint article, I map out how each weekly piece of content (article + YouTube anchor + shorts) fits into your local AI growth stack:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity

9. Paid Traffic In The LLM Era: Meta vs. Google

We then talked about how ads fit into this new world.

9.1. Meta (Facebook & Instagram) For Immediate Leads

Meta (Facebook + Instagram):

• Still where people scroll daily.

• Excellent for lead capture, retargeting, and conversation-starting.

We can:

• Use AI to generate hooks, scripts, and creatives.

• Use Meta ads to get buyers/sellers/business leads into your funnels quickly.

The weekly class page on Santa Clarita AI is an example of how I combine AEO/AIEO/GEO with strong CTAs and internal linking to power that funnel:
https://santaclaritaartificialintelligence.com/post/join-the-weekly-ai-for-realtors-local-businesses-class-free-tools-included (santaclaritaartificialintelligence.com)

9.2. Google + Gemini For Long-Term Authority

Google has layered Gemini AI answers on top of traditional results.

That means:

• Some ad surfaces are more cluttered with AI.

• Long-term, your identity + content + schema matter even more.

So my approach now:

• Use Meta ads for immediate leads and conversations.

• Use AI-tuned content + schema + reviews to build long-term authority so you show up when people ask AI tools for local help.

The detailed maps and AI-local strategy is in:
https://santaclaritaartificialintelligence.com/post/santa-claritas-new-local-playbook-winning-google-business-maps-with-ai

10. Your Weekly 90-Day AI Visibility Routine

Here’s the 90-day plan I walked through in Class 15.

Every week:

1. Record one helpful video

   • Answer a real question from a real client.

2. Turn it into one blog post or FAQ update

   • Use Q&A structure.

   • Add local references (Valencia, Saugus, Canyon Country, etc.).

3. Improve one part of your online presence

   • Bio on one social platform.

   • Google Business description.

   • Headline on a key page.

4. Ask for 1–2 new reviews

   • From real clients.

   • Keep it natural and organic.

5. Adjust one Meta ad or audience (if you’re running ads)

   • Small tweaks weekly → big results over 90 days.

If you want a broader, high-level view of what a 30–90 day stack looks like for Santa Clarita and LA, grab the AI Growth Blueprint article:
https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity

And see a real estate-heavy version of this weekly execution model here:
https://santaclaritaartificialintelligence.com/post/dominate-santa-clarita-real-estate-seo-and-aeo-strategies-inspired-by-zillow-redfin-and-realtorcom

11. Simple AI-Powered Video Workflow (From Class 15)

Here’s the repeatable workflow I demo’d.

Step 1 – Get A Video Outline From AI

Prompt:

“Give me a 4–5 point outline for a 5-minute video about [TOPIC] for [TYPE OF CLIENT] in [CITY].
The tone should be clear, conversational, and confident. Write the outline in a way a local [ROLE] could use it directly on camera.”

If you want pre-built real estate prompts to use (and steal), I have a full set here:
https://santaclaritaartificialintelligence.com/post/steal-my-10-ai-power-prompts-the-2025-realtor-playbook-that-halves-your-workload-and-doubles-lead-flow-even-if-you-have-zero-listings (santaclaritaartificialintelligence.com)

Those “10 AI Power Prompts” are tuned specifically for real estate and AEO/AIEO/GEO-style content.

Step 2 – Record A 3–7 Minute Video

• Tweak the outline so it sounds like you.

• Hit record.

• Aim for one take if you can.

Step 3 – Feed The Transcript Back Into AI

Prompt:

“Here is the transcript of a video I recorded about [TOPIC] for [TYPE OF CLIENT] in [CITY].

1. Write an engaging YouTube title and description.

2. Suggest 10 tags/keywords.

3. Turn this into a 1,500–2,000 word blog post with H2/H3 headings.

4. Create 3–5 FAQ entries out of this.

5. Write 3 social captions: one for Facebook, one for Instagram, one for LinkedIn.”

Then edit for accuracy, compliance, and voice.

12. Class 15 Prompt Library (Copy & Paste)

Here are the prompts we walked through, in one place.

12.1. Identity / Positioning Prompt

“I am a [ROLE: Realtor / lender / local business owner] based in [CITY / REGION].
I primarily serve [IDEAL CLIENT].

1. Write 5 different 1–2 sentence positioning statements for me that clearly state who I am, where I am, who I help, and what problem I solve.

2. Make them clear, not cheesy, and suitable for use across my website, Google Business Profile, and social bios.

3. Aim for a 9th-grade reading level.”

12.2. FAQ Brainstorm Prompt

“Act as an experienced [ROLE] in [CITY].
Make a list of the top 25 questions that [IDEAL CLIENT TYPE] most often ask before they decide to hire someone like me.
Group the questions into logical categories.
Answer each with a short, conversational 2–4 sentence answer at an 8th-grade reading level.”

12.3. FAQ Page Prompt

“Using the questions and answers we created, format them as a structured FAQ page for my website.

1. Start with a 2–3 sentence intro explaining who the page is for.

2. Organize FAQs by category with H2 category headings and H3 question headings.

3. Keep answers conversational but professional.”

12.4. Q&A Hub Page Prompt

“I want to turn a generic ‘Buying’ (or ‘Services’) page into a Q&A-driven hub.
The main question this page should answer is: ‘[INSERT MAIN QUESTION]’.

1. Write an H1 containing this question.

2. Write a short, direct answer in the first paragraph.

3. Outline and draft the rest of the page with H2/H3 subheadings, steps, and local tips.

4. End with a clear call-to-action.”

12.5. Video Outline Prompt

“Give me a 4–5 point outline for a 5-minute video about [TOPIC] for [IDEAL CLIENT TYPE] in [CITY].
Include a 1–2 sentence hook, 4–5 main bullet talking points, and a simple call-to-action at the end.
Write it in my voice as a local, no-nonsense [ROLE].”

12.6. Video Repurposing Prompt

“Here is the transcript of a video I recorded about [TOPIC] for [IDEAL CLIENT TYPE] in [CITY].
Please:

1. Write an engaging title and description for YouTube.

2. Suggest 10 tags/keywords.

3. Turn this into a [WORD COUNT] word blog post with H2/H3 headings.

4. Create 3–5 FAQ-style Q&A from this transcript.

5. Write 3 platform-specific social captions for Facebook, Instagram, and LinkedIn.”

12.7. Schema Planning Prompt

“Act as a technical SEO consultant who understands schema but explain everything in plain English.
I am a [ROLE] in [CITY], and I want to make my website easier for AI tools to understand.

1. Tell me which schema types I should focus on first and why.

2. Explain which pages each type should be attached to.

3. Provide a checklist I can give my web person to implement this without me learning code.”

12.8. Google Business Profile Rewrite Prompt

“Please rewrite my Google Business Profile ‘from the business’ description using this information about me: [PASTE INFO].

1. Keep within Google’s character limit.

2. Make it clear who I am, where I am, who I serve, and what makes me different.

3. Include local references (neighborhoods, city names).

4. Aim for an 8th–9th grade reading level.”

12.9. Weekly Action Plan Prompt

“I want a simple weekly action plan to improve my AI visibility as a [ROLE] in [CITY].
I can spend about [X] hours per week on marketing.
Please give me a 90-day plan with weekly tasks following this structure:

• 1 video per week

• 1 blog or FAQ update per week

• 1 online profile improvement per week

• 1–2 new review requests per week

• 1 small Meta ad or audience tweak per week
  Make tasks specific and realistic.”

For more ready-made AI power prompts specifically engineered for Realtors, grab this article as a companion to Class 15:
https://santaclaritaartificialintelligence.com/post/steal-my-10-ai-power-prompts-the-2025-realtor-playbook-that-halves-your-workload-and-doubles-lead-flow-even-if-you-have-zero-listings (santaclaritaartificialintelligence.com)

13. How This Class 15 Article Fits Your Overall Santa Clarita AI System

This Class 15 recap is designed to plug into the rest of the SantaClaritaArtificialIntelligence.com ecosystem:

• Weekly live class & free tools:
  https://santaclaritaartificialintelligence.com/post/join-the-weekly-ai-for-realtors-local-businesses-class-free-tools-included (santaclaritaartificialintelligence.com)

• Big-picture AEO/AIEO/GEO stack for Santa Clarita and LA:
  https://santaclaritaartificialintelligence.com/post/santa-clarita-los-angeles-ai-growth-blueprint-how-to-win-answer-engines-maps-and-youtube-in-2025-before-the-singularity (santaclaritaartificialintelligence.com)

• Google Business + Maps + AI local dominance:
  https://santaclaritaartificialintelligence.com/post/santa-claritas-new-local-playbook-winning-google-business-maps-with-ai (santaclaritaartificialintelligence.com)

• Real estate–specific SEO/AEO cluster strategies:
  https://santaclaritaartificialintelligence.com/post/dominate-santa-clarita-real-estate-seo-and-aeo-strategies-inspired-by-zillow-redfin-and-realtorcom (santaclaritaartificialintelligence.com)

• Prompt-heavy Realtor playbook (power prompts from Class 15):
  https://santaclaritaartificialintelligence.com/post/steal-my-10-ai-power-prompts-the-2025-realtor-playbook-that-halves-your-workload-and-doubles-lead-flow-even-if-you-have-zero-listings (santaclaritaartificialintelligence.com)

These links give answer engines and humans a clear path:

• From this Class 15 recap,

• To your AI growth blueprint,

• To Maps and local search,

• To real estate-specific SEO/AEO execution,

• To practical prompt kits for daily use.

If this resonates and you want me to actually build this system for you—identity, content engine, schema, video workflow, and Meta ads tied into AI voice/chat—reach out via:

• https://santaclaritaartificialintelligence.com/post/join-the-weekly-ai-for-realtors-local-businesses-class-free-tools-included

• Or my real estate/agent-referral hub at SantaClaritaOpenHouses.com

That’s Class 15: simple AI wins that stack, week by week, into real visibility and real business.