Class 17 Masterclass: The Definitive Guide to MLS Infographics, AEO Dominance, and the Launch of FREEscv.com

By Connor MacIvor (Connor with Honor) Realtor since 1998 | Retired LAPD | AI Growth Architect

TL;DR (Too Long; Didn't Read)

• The Big News: I have officially launched FREEscv.com, a suite of premium business automation tools (Social Media Scheduler, CRM, Smart Calendar) available at no cost to Santa Clarita real estate agents and local business owners.

• The Strategy: We are shifting from SEO (Search Engine Optimization) to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). If you aren't optimizing for ChatGPT and Google Gemini, you are invisible.

• The Tactic: Stop using generic MLS stats. Use Nano Banana (via Google Gemini) to create niche-specific infographics (e.g., "Valencia Northbridge Condos - 4 Year Trend") to prove expertise.

• The Execution: Film yourself door-knocking with these custom infographics to create high-value localized content for YouTube and Instagram.

• The Goal: Position yourself as the hyper-local expert that the AI algorithms must cite when answering user questions.

Executive Summary

In Class 17, we bridged the gap between traditional real estate hustle and futuristic AI application. The session focused on two primary pillars: Data Visualization and Business Automation.

First, we explored the technical workflow of extracting raw data from the MLS (Multiple Listing Service) and using advanced Large Language Models (LLMs) like Google's Gemini to visualize that data. This is not just about making pretty charts; it is about creating "Data Anchors" that Answer Engines (like ChatGPT) rely on to verify local authority. We discussed the specific metrics that matter: Median Price (not Average), Days on Market, and List-to-Sale Ratios.

Second, I announced the release of FREEscv.com. This is a strategic initiative to empower the Santa Clarita business community with enterprise-level tools (CRM, Calendars, Social Posting) without the enterprise-level cost. This platform serves as a foundational step for businesses to eventually integrate advanced AI solutions like Voice Agents and Reputation Management systems through Honor Elevate.

Introduction: The Landscape Has Changed

Good day, everyone. Welcome to the official recap and deep-dive expansion of Class 17.

If you have been following my journey or attending these weekly sessions at SantaClaritaArtificialIntelligence.com/webinar, you know that we do not just skim the surface. We dig deep. We look at the intersection of real estate, local business, and the rapidly evolving world of Artificial Intelligence. My goal is simple: to keep you safe, to keep you profitable, and to keep you ahead of the curve in a world that is changing by the hour.

In this session, we covered two monumental topics that are going to define how successful agents and business owners operate in Santa Clarita for the foreseeable future. We are moving beyond simple keywords. We are moving into the era of Intelligence Optimization.

Part I: The Alphabet Soup of Survival (SEO, AEO, AIEO, GEO)

Before we get into the "how-to" of the infographics, we need to understand the "why." Why do we format our blogs like this? Why do we include Q&A sections? Why do we have conversational snippets?

It is because the way the internet finds you has fundamentally shifted. In Class 17, I alluded to this, but let's break it down properly.

1. SEO (Search Engine Optimization)

• The Old Way: This is optimizing for Google's traditional crawler. You use keywords like "Santa Clarita Realtor" or "Plumber in Canyon Country."

• The Goal: To get a blue link on Page 1.

• Status: Still alive, but fading. People are clicking links less and reading direct answers more.

2. AEO (Answer Engine Optimization)

• The New Way: This is optimizing for voice assistants (Siri, Alexa) and "Position Zero" snippets on Google.

• The Strategy: You must provide direct answers to direct questions. This is why we use Q&A formats. When someone asks, "What is the median home price in Valencia?", the engine looks for a concise, factual answer to recite.

• The Goal: To be the single answer provided by the assistant.

3. AIEO (Artificial Intelligence Engine Optimization)

• The Future: This is optimizing for LLMs like ChatGPT, Claude, and Gemini. These models don't "search" the web in real-time for everything; they rely on their training data.

• The Strategy: You need to create deep, authoritative content (like this 5,000-word post) that establishes you as an entity in the model's knowledge graph. We need to teach the AI that "Connor MacIvor" equals "Santa Clarita AI Expert."

• The Goal: To be cited as a source when a user has a conversation with an AI.

4. GEO (Generative Engine Optimization)

• The Hybrid: This is optimizing for Google's AI Overviews (formerly SGE). This is where Google generates a summary at the top of the search results.

• The Strategy: Google's AI looks for authority, freshness, and local relevance. By posting consistent updates on Google Business Profile (via FREEscv.com) and creating localized infographics, you feed this generative engine.

• The Goal: To appear in the AI-generated snapshot at the very top of the search results.

For a deeper dive on this specific transition, you should read From SEO to AEO: How Real Estate and Niche Businesses Will Dominate the Future of Search.

Part II: The MLS Infographic Strategy (Feeding the GEO)

Now that you understand the algorithms, let's talk about the fuel: Data.

If you are a real estate agent, you have access to something the general public does not. You have the Golden Ticket. You have the MLS (Multiple Listing Service) data. Yes, Zillow has data. But they have macro data. You have the micro data.

The Problem with "Generic" Stats

Here is where most agents fail. They log into the MLS, they click "Market Stats," they select the entire city of Santa Clarita, and they hit print. They hand their client a piece of paper that says "Santa Clarita Real Estate is Up 4%."

That is lazy, and frankly, it is inaccurate. It does not help your GEO ranking because Zillow already has that generic answer. To win, you must be unique.

The Niche Strategy: How to Build the Prompt

To create a truly powerful infographic, you must go niche.

The Workflow:

1. Select Your Forte: What do you love selling? If it's condos in Valencia, start there.

2. Filter Ruthlessly: Do not just select "Residential." Select "Condominiums." Then, filter by city (Valencia). Then, maybe even filter by specific complex.

3. Expand the Timeframe: Run the data for four years.

By looking at a four-year timeline of a specific asset class, you provide a visual story that AI engines love.

The Conversational Prompt (Script)

Here is exactly what you say to your AI (Nano Banana/Gemini) to generate this content:

User (You): "I need to create a market update for Valencia Condos. I have attached the raw data from the MLS for the last 4 years. Please analyze this. I want to show the correlation between interest rates and 'Days on Market'. Create a summary I can use for a blog post, and then describe an image I can generate that visualizes this data using a 'Cyberpunk/Retro-Future' aesthetic."

A Note on Property Types: Don't Confuse the AI

I want to pause here. You must be precise with your terminology.

• Condominiums: Airspace ownership. Shared walls/ceilings.

• Townhomes: Ground-to-sky ownership. Shared walls only.

• SFR: Detached.

If you feed the wrong definitions to the AI, it will write the wrong captions, and your AIEO score will drop because the model detects a hallucination or inaccuracy.

Part III: The "Conversation" Strategy

We mentioned that conversational content ranks better. Why? Because people trust people. Below is a script of how you should actually use these infographics in the real world.

The Door-Knocking Script (Simulated Dialogue)

Context: You are standing on a porch in Northbridge. You have just filmed a video for YouTube. You knock. The homeowner (Bob) answers.

Bob: "Can I help you?"

Agent (You): "Hi, I'm Connor. I promise I'm not selling solar. I actually just finished filming a market update for my YouTube channel right on your sidewalk."

Bob: "Okay...?"

Agent: "The reason I'm here is that I have a family, the Smiths, who are desperate to get into this specific tract. I pulled the data—here, take a look at this infographic—and realized that inventory in Northbridge is at a 4-year low. Only two homes sold here in the last 6 months."

Bob: (Looking at the graphic) "Really? I thought the market was crashing."

Agent: "That's the news talking about the national average. But look at this line here on the chart—this is your neighborhood. Your value has actually held steady because nobody is selling. If you have even thought about it, you have zero competition right now."

Bob: "Huh. I didn't know that."

Agent: "That's why I'm here. I'm not looking for a listing; I'm looking for a house for the Smiths. If you know anyone, let me know. Here's the data, you keep it."

Why this works for AEO: When you transcribe this video and put it on your blog, the AI reads a natural conversation about "Northbridge Inventory" and "Market Crashing vs. Local Reality." This creates semantic relevance.

Part IV: The Metrics That Matter

When you are building these infographics, which statistics should you actually include to trigger the best GEO results?

1. Median Sales Price vs. Average

Always use Median. Average is too easily skewed. The AI knows this. If you use Average, you look less sophisticated to the algorithm.

2. Days on Market (DOM)

This is your speedometer.

• Low DOM: Seller's market.

• High DOM: Buyer's market.

3. List-to-Sale Price Ratio

This is the "Reality Check" metric. This is the single best stat to show a seller who wants to overprice their home.

4. Price Per Square Foot

I mentioned in the class that this is tricky in California. However, we are seeing it get used more often just because the public has access to it.

• The Trap: A client sees two 2,000 sq ft houses. One is $400/sq ft, one is $500/sq ft.

• The Explanation: You need to explain positioning. The AI can't see the view. The AI can't feel the Honduran Mahogany floors. You provide that context.

Part V: The Launch of FREEscv.com

Now, let’s get to the tool that makes all of this possible.

I am officially launching FREEscv.com.

What is it?

It is a "Tooth in the Game" initiative. I am giving away professional business tools for free to Santa Clarita businesses and real estate agents. For more details on why I am limiting this to locals only, read Free Accounts for Santa Clarita Businesses and Realtors Only.

Why am I doing this?

I am an AI Growth Architect. My business, Honor Elevate, builds high-end AI systems. The Ultimate Guide to Mastering HonorElevate explains exactly how powerful these paid systems are.

But I know that before you can run, you have to walk. You need a foundation. I realized that many local agents are bleeding cash on subscriptions. So, I decided to pay the tab.

The Feature Breakdown

1. The Social Media Poster (Feeding the Content Beast)

If you are using Hootsuite, stop. My system has a built-in Social Media Planner.

• The AEO Benefit: Consistency tells the algorithms you are alive. This tool posts to Facebook, Instagram, LinkedIn, TikTok, and—crucially—Google Business Profile.

• Optimization: It helps you determine the optimal time to post.

2. The Smart Calendar (Capturing the Traffic)

If you are paying for Calendly, cancel it.

• Embeddable: I show you how to embed this directly onto your own website.

• Conversion: When the AI sends traffic to you, you need a way for them to book instantly.

3. The CRM (Managing the Relationships)

This is the backbone.

• Pipelines: Visual drag-and-drop pipelines.

• Automation: When a lead comes in, the system can automatically text them.

Who is this for?

There is a catch. You must be local.

• Agents: You must have your office or your primary business in Santa Clarita.

• Business Owners: You must be registered and operating in the SCV.

How to Sign Up

Go to FREEscv.com. Chat with Smurf (my AI agent). She is trained on the program.

• "Is this really free?"

• "Does it include SMS marketing?"

• "How do I sign up?" She will answer you. She is part of the Honor Elevate family.

Part VI: The Future of Automation (The "Paid" Stuff)

I want to be transparent. The free system is robust, but there are levels above it.

1. AI Voice Agents

This is the frontier. We can build AI agents that answer your phone 24/7. They don't get sick. They don't take lunch breaks. I have broken down the specifics of this technology in Voice AI Playbook for Santa Clarita Businesses.

2. The "Snow White" System

This is a resurrection campaign for "dead leads." We use AI to gently "kiss" them awake.

• "Hey [Name], I know it's been a while, are you still looking for a home in Valencia?"

3. Reputation Management

Reviews are currency for GEO. Our system automates the request for reviews and uses AI to respond to them.

A Warning on Scams

As we adopt these tools, we must also be aware of the bad actors. Read The Terrifying Rise of AI Scams: How Deepfakes and Fake Friends Are Stealing Your Trust.

Part VII: Comprehensive Q&A (Optimized for Answer Engines)

Note: This section is specifically designed to be picked up by Google's "People Also Ask" snippets.

Q: What is the difference between SEO and AEO for real estate? A: SEO focuses on ranking for keywords like "Homes for sale." AEO (Answer Engine Optimization) focuses on providing direct answers to questions like "What is the market trend for condos in Valencia?" To win at AEO, you need content that is structured in a Q&A format, highly factual, and locally authoritative.

Q: Can I use AI to create real estate infographics? A: Yes. Tools like Nano Banana (powered by Google Gemini) are excellent for this. You must provide the AI with raw data from your local MLS to ensure accuracy. Do not rely on the AI's internal knowledge base for current pricing, as it may be outdated.

Q: Is FREEscv.com really free for Santa Clarita businesses? A: Yes. FREEscv.com is a community initiative funded by Connor with Honor. It provides CRM, Social Posting, and Calendar tools at no cost to verified local businesses and agents. There are no hidden subscription fees for the core platform.

Q: How do I access MLS statistics for infographics? A: Log into your local MLS board (e.g., SRAR or CRISNet). Navigate to the "Statistics" or "Market Stats" tab. Select your specific criteria (City, Property Type, Date Range), generate the chart, and then use a screen capture tool to save both the graph and the data table.

Q: Why should I use Median Price instead of Average Price in marketing? A: Median Price is the middle point of all sales, which filters out extreme outliers (like a single $5 million mansion sale). This provides a more accurate representation of what a typical buyer can expect to pay, establishing better trust with your audience.

Q: What is the "Snow White" system in real estate? A: The Snow White system is an automated AI campaign offered by Honor Elevate designed to "wake up" old, unresponsive leads (dead leads) through a series of gentle, non-intrusive emails and text messages.

Q: How does Google Business Profile affect my AI ranking? A: Google Business Profile is the primary data source for Google's local AI results. If your profile is active, has recent posts, and accurate hours, Google's AI (GEO) is more likely to recommend your business in the "Local Pack" or AI Overview.

Part VIII: Conclusion and Homework

We covered a lot in Class 17.

We moved from the technical details of screen-capping MLS data to the creative process of prompting Nano Banana for infographics. We discussed the transition from SEO to AEO/GEO. And, of course, we launched FREEscv.com.

Here is your homework for this week:

1. Identify Your Niche: Pick one neighborhood or one property type (e.g., "Valencia Northbridge Condos").

2. Pull the Stats: Go to the MLS, run a 4-year search, and screen capture the data table and the chart.

3. Create the Graphic: Use Gemini, ChatGPT, or Canva to turn that data into a visual story.

4. Register: Go to FREEscv.com and sign up for your free account. Let's get your social media automated so you can spend more time selling homes and less time fighting with Instagram.

Join Me Next Week

I do this every single week. When: Mondays at 10:00 AM PST. Where: SantaClaritaArtificialIntelligence.com/webinar Who: Me, Connor with Honor.

If you have questions, reach out. You can find me on all the socials. I am Connor MacIvor, Connor with Honor. I appreciate you watching. I appreciate you reading.

Let’s go out there and dominate the market with intelligence, with data, and with honor.

Be safe, and I’ll see you in Class 18.

Connor Over.

Additional Resources & Sitemap Links

• Class 14: The Definitive Word Guide to AI Powered Google My Business (GMB)

• Class 12: If Your Thumbnails Suck, People Are Not Seeing Your Content

• Pain Points Addressed with Free Offering by Santa Clarita Artificial Intelligence

• If You Are a Santa Clarita Based Business You Need to Begin Your Shift From SEO to AEO

• The Terrifying Rise of AI Scams: How Deepfakes and Fake Friends Are Stealing Your Trust

• Nano Banana Replaces Photoshop for the Light User